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Benelux

Benenlux i-Gaming Affiliation

benelux igaming gamblingDelta Markets was founded in the Benelux and without surprise this region comprises the majority of its current portfolio. The Benelux as an area consists of Netherlands, Belgium and Luxemburg, the latter not seriously partaking as its too small to matter and the language diversity too great to be succesful. Needless to say, the Netherlands and Belgium are interesting areas of business. Especially in the Netherlands, the mobile and desktop penetration is unrivalled. Belgium as a market is slightly less interesting as there live fewer people and there is a strict cultural – language border that seperates the south and north, making it more complex to market products.

Netherlands

The Netherlands is a complicated market. Since 1964 the law on gambling has been untouched. Consequently, it is very outdated, almost expired. The 1964 gambling law states that gambling can only be offered by monopolized, state-owned parties. For casino this means Holland Casino has a monopoly, and so called ‘gokhallen’ have licenses for street offered brick and mortar gambling. For sportsbetting it means Toto has the monopoly and the State Lottery and Lotto have the monopoly when it comes to lottery ticket offering.

However, since the upheaval of the world wide web, an increasing number of Dutch citizens started playing online on foreign bookmakers, online poker rooms and online casino’s. Not surprisingly in 2016 it is known that almost 1 million Dutch citizens gamble online occasionaly and most do so with non Dutch gaming providers. Not surprisingly as well is the fact that Unibet is the current market leader, a Maltese based company. Currently, foreign gaming companies like Unibet may only attract customers directly via their site and cannot advertise offline or online focussing on Dutch customers. All banners that are shown within Dutch web environements must be in English and so must the text of the landing pages (Basically all pages before log-in). Dutch affiliates continue to promote foreign bookies, casino’s and poker rooms but do so with English advertisements. The expectation is that this very strange situation will soon change as a draft for a new gambling law has been put forward to the Dutch parliamentary, regulating the market and finally giving the chance for the Dutch government to tax foreign operators. It is within this strange status-quo that Delta Markets operates as affiliate party. We hope however to see a regulation coming, rather sooner than later, for the sake of gaming in Holland.

Top Casino Bonus.nl (founded 2013)

Founded in 2013, this website is at the top of the Dutch online casino affiliate landscape. Almost all online casino bonuses are featured here, from welcome bonuses, to no deposit bonuses and free spin offers. A newsletter is sent out every week to more than 2000 casino bonus lovers and subscribers. Almost daily we provide our customers with new bonus offers.

netherlands-travel-guideMonthly Visitors: 5800
Monthly Visitors Unique: 3900
Top Rankings: Online Casino Nederland, Casino Bonus, Online Casino Bonus, Gratis Spellen, iDeal Casino
–> Click here for an Advertising Sheet.

Roulette .nl (founded 1998)

Delta Markets exploits Roulette.nl since october 2015 and does its executive and commercial management. Roulette.nl is almost 20 years old and one of the most valuable affiliate casino websites in Holland, with great potential and customer value.

Monthly Visitors: 1800
Monthly Visitors Unique: 1400
Top Rankings: Roulette, Online Roulette, Immersive Roulette
–> Click here for an Advertising Sheet.

Top Live Casino.nl (founded 2015)

This domain was acquired in 2015 and is currently in development. The aim is to rank nr1 for the term live casino in google.nl within 1 year.

Monthly Visitors: 0
Monthly Visitors Unique: 0
Top Rankings: Coming soon
–> Advertising Sheet coming in 2016.

Gokkasten En Speelautomaten .nl (founded 2015)

With GokkastenEnSpeelautomaten Delta Markets hopes to achieve a place in the competitive slot affiliate market in Holland. Albeit not always the highest value, the loyalty of customers and rising popularity of slots makes this market very interesting to dive in. This website hopes to set itself apart from the competition by providing the gamer a unique insight/testimonial/information guide of more than 500 online slots (All unique content).

Monthly Visitors: 0
Monthly Visitors Unique: 0
Top Rankings: 0
–> Advertising Sheet coming in 2016.

Blackjack Handleiding .nl (founded 2013)

BlackjackHandleiding is a 2013 featured website, but has not been the core focus of the company so far. We will develop this domain further soon.

Monthly Visitors: 0
Monthly Visitors Unique: 0
Top Rankings: 0
–> Advertising Sheet coming in 2016.

Top Binaire Opties .nl (founded 2015)

Binary Options has been a growth market since 2012. Big companies like 24options, Plus500 (also in Forex) and others have gained a huge share in the European gaming market. Not all binary option platforms are honest in their business though and it is our aim to bring more clarity in this grey scene between good and bad operators.

Monthly Visitors: 0
Monthly Visitors Unique: 0
Top Rankings: 0
–> Advertising Sheet coming in 2016.

 

Belgium

belgium landscapeThe second market within the Benelux that is of great importance to Delta Markets is Belgium. Belgium is fully regulated since 2012 and with 11 million inhabitants an interesting market. Seperated culturally in a northern and southern part, it makes it quite complex to market both language areas (the North speaks flemish/dutch, the South french). The focus of Delta Markets lies in the Northern, dutch speaking part. Although maturity in the market still must be achieved among gamblers, the serious investments of companies such as Bwin, Unibet, Ladbrokes combined with local fighters such as Casino777 / BetFirst, Goldenpalace.be and Circus.be will pay off in the end to make Belgium a serious growth market. Delta Markets aims for top affiliation in both online casino and sportsbook with various domain names. 

Top Online Casino.be (founded 2014)

At the top of online casino affiliation stands TopOnlineCasino.be, a portal which gives Northern Belgium users (around 6 million potential customers) information on all online casino’s with an A+ license. We expect to maintain our positions the coming years and further grow on a number of important keywords.

Monthly Visitors: 1600
Monthly Visitors Unique: 1200
Top Rankings: Online Casino, Casino Belgie, Online Casino Belgie, Goksites, Legale Casino Belgie, Legale Goksites
–> Click here for an Advertising Sheet.

Sports-Livezz.com

(Founded 2008)
We have also acquired a share in Sports-Livezz.com, a website with more than 100.000 monthly visitors from Belgium, focusing on live streams.
Monthly Visitors: 80.000-120.000
Monthly Visitors Unique: 60-70.000
Top Rankings:  85% is direct traffic. Rest is dependent on live stream offering.
–> Advertising Sheet coming soon

VoetbalVoorspellen.be (founded 2014)

VoetbalVoorspellen.be is a platform in development. It hopes to reach the top of the football betting affiliate scene in Belgium soon with a focus on the Belgian Jupiler League and English Premier League where many Belgium football players are active.

Monthly Visitors: 100
Monthly Visitors Unique: 80
Top Rankings: Voetbal Pronostieken, Voetbalpronostieken, Voetbal Voorspellen
–> Click here for an Advertising Sheet.

WKWedden.be (founded 2014)

WKWedden is a website that focuses on the world championships of football that occur once in every 4 year.

Monthly Visitors: [Only during World Cup]
Monthly Visitors Unique: [Only during World Cup]
Top Rankings:  WK Wedden, wedden op wk etc.
–> Advertising Sheet coming in 2018